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Or, maybe Intel would use the M1 chips to create more quality and security standards for Windows to rival Apple’s. But Intel’s substantial manufacturing investment makes it pretty clear that this is what they think is going to happen. The verdict is still out on whether Apple would really drop their long-term partnership with TSMC to go back to chips made by Intel. More ready to replace their current Silicon chips made by TSMC with Intel’s M1 Silicon iteration. The train of thought behind the ads seems to be that if Intel can prove they pose a threat to Apple when Apple isn’t using their chips, maybe the corporate team at Apple will be more enthusiastic about stocking Intel again.

This leads me to believe that the Long ads are more of a flex – sort of a statement to say “if you’re not with us, you’re against us” to the powers that be at Apple headquarters.

Rumor on the street is that Intel is scrambling to make M1 Silicon chips that Apple will pick up for the MacBook Air and MacBook Pro. Or maybe they’re a very real response to Apple foregoing Intel chips for the first time since 2005. Intel’s new CEO, Pat Gelsinger, says that the Long ads are just a bit of “ competitive fun.” Maybe. Mac’s quality assurance and ease of use, the ads take it back to high school insults – trolling Mac for its lack of color options and that Mac doesn’t offer Face ID login.

Instead of making an honest comparison about Intel’s upgraded features vs. This statement is fooling just about no one. In the ads, Long says he’s “just a real person making a real comparison between Mac and PC.” Ok, honey. It’s one thing to be petty at the moment on Twitter- hey, many famous politicians have made a name for themselves this way-but it’s quite another to stew for 20 plus years and then hire the same guy. Speaking of Justin Long… the Dodgeball actor and Connecticut native is best known for his Mac spokesperson’s role in the Mac ads from the early aughts.īut Long recently infused his career with a much needed, headline-grabbing touch of controversy ­­­­– “switching sides” by appearing in a batch of pro-Intel PC ads called “ Justin Gets Real.”Īs an actor who hasn’t been in anything for a while, Long obviously needs to go where the money is. Or, at least, a tale as old as thirty-five years ago, which can feel like the same thing in a world gone digital.